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Lunar New Year Marketing: Drive Foot Traffic with Digital Displays | Rentosho
 

Lunar New Year Marketing: How to Use Digital Displays to Drive Festive Foot Traffic


In Singapore, the lead-up to Lunar New Year is a whirlwind of red, gold, and intense shopping. From the bustling streets of Chinatown to the high-end malls of the CBD, every brand is vying for a slice of the festive spending pie.

But when every storefront is covered in traditional paper banners, how do you make yours stand out? The answer lies in dynamic movement. Here is how you can leverage Rentosho’s digital signage kiosks to capture the festive spirit and drive record-breaking foot traffic this Lunar New Year.

1. Harness the Power of the “Golden” Visuals

Traditional static banners are easy to ignore. Digital screens, however, allow you to use high-definition video and animation that catch the eye from a distance.

  • The Tip: Use vibrant 4K animations of dancing lions, blooming peonies, or the year’s zodiac animal.

  • The Rentosho Advantage: Our Digital Signage Kiosks offer incredible brightness and color depth, ensuring your “Huats” and “Gongs” are visible even under the bright Singapore sun or harsh mall lighting.

2. Launch “Flash” Red Packet (Hongbao) Deals

CNY is the season of giving. You can use your digital kiosk as a “Digital Hongbao Station.”

  • The Tip: Program your display to show a large QR code that “explodes” onto the screen every hour. Customers can scan the code to receive a digital voucher or a “lucky draw” number for an in-store discount.

  • The Goal: This creates a reason for people to stop, engage, and then walk into your store to redeem their prize.

3. Real-Time Countdown to Prosperity

There is a psychological thrill in a countdown.

  • The Tip: Use your kiosk to run a live countdown to Chinese New Year’s Eve or a “Daily Fortune Reveal.”

  • The Strategy: By changing the content daily—perhaps a “Zodiac Forecast of the Day”—you encourage repeat foot traffic from commuters who pass your shop every morning.

4. Direct the Crowd with Digital Wayfinding

During the CNY rush, malls and street fairs can become chaotic.

  • The Tip: Position an Outdoor Advertising Kiosk or Digital Signage Kiosk at key intersections or entrance points. Use it to display a festive map that highlights your store’s location alongside “Lucky Shopping Paths.”

  • Why it works: You aren’t just advertising; you’re providing a helpful service that guides people straight to your door.

5. Create “Instagrammable” Moments

Singaporeans love a good photo op. A LED Poster Panel can serve as a portable backdrop for festive selfies.

  • The Tip: Display a beautiful, animated CNY-themed frame or a “Virtual God of Fortune” on an LED Poster Panel. * The Viral Factor: Encourage customers to take a photo with the screen and tag your business on social media for an instant free gift or “Ang Bao.”

Why Rent Instead of Buy for CNY?

The festive season is intense but temporary. Renting a digital kiosk from Rentosho is the smartest financial move for CNY marketing:

  • No Storage Woes: When the 15 days of celebration end, we pick up the equipment. You don’t need to find space for it in your warehouse.

  • Zero Maintenance: We ensure the screens are “Huat-ready” and running perfectly, so you can focus on serving your customers.

  • Latest Tech: Get the newest, sleekest models every year to keep your brand looking modern.

Ready to boost your festive sales?

Don’t let your brand get lost in a sea of static red paper. Let your message move, glow, and engage.

Would you like to check our availability for the upcoming Lunar New Year season? Contact Rentosho today to secure your display!


 
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